Case study: The World is Listening

The World is Listening (TWiL) is a Bristol-based initiative that celebrates and empowers women in music.

Their founder approached hummingbird copy to develop a tone of voice and write original content for their website and social media channels.

Following a workshop which extracted the initiative's core values and vision, I developed a tone of voice that has become an integral part of TWiL's s induction processes and supports the people communicating on its behalf. 

Regular features help to keep TWiL's website fresh with new content and its readers engaged with its mission.

This is so good I want to drool on it!
— (Re. tone of voice) Founder, Singer and Songwriter, Nuala Honan
I have read this review - it’s one of my favourites - thank you so much for being in the space with me.
— (Tweet re. a written review) Artist and Performer, Selina Thompson