Case study: The World is Listening
The World is Listening (TWiL) is a Bristol-based initiative that celebrates and empowers women in music.
Their founder approached hummingbird copy to develop a tone of voice and write original content for their website and social media channels.
Following a workshop which extracted the initiative's core values and vision, I developed a tone of voice that has become an integral part of TWiL's s induction processes and supports the people communicating on its behalf.
Regular features help to keep TWiL's website fresh with new content and its readers engaged with its mission.