Case study: Sophie Fagan Holistic Massage

Sophie Fagan Holistic Massage is an expanding enterprise founded in the UK and now based in the Netherlands.

Sophie approached hummingbird copy to write the content for her website.

Working closely with Sophie and her web designer, hummingbird copy developed a brand identity for both the site, and Sophie’s monthly blog.

We then met regularly to develop her ideas into heartfelt-yet-professional content that communicated the essence of who Sophie is as a person, and the benefits of her massage practice. 

With each blog post, Sophie further established herself as an expert in her field, experienced more traffic to her website, built trust with new and established clients, and bolstered her reputation as a gifted and experienced practitioner. 

Read Sophie's blog.


I often struggle with finding the ‘right words’ so discovering hummingbird copy and working with Jess ongoing has been a real god send!

Having Jess as my copywriter has boosted views of my website and blog, playing a vital role in my businesses development and bringing in new clients all the time.
— Sophie Fagan, Business Owner