Case study: Multi-Track
Multi-Track is a targeted programme of support for emerging artists in UK underground music.
The programme's co-ordinators had a strong sense of Multi-Track's identity, but were unsure of how best to communicate it.
Through delivery of a tailored workshop designed to elicit Multi-Track's mission, vision, values, and personality, hummingbird copy distilled the programme's ethos into a creative and considered tone of voice.
The Multi-Track team now has a concise set of guidelines that give the people writing on its behalf a clear steer on what to say, how to say it, and why.
See the Multi-Track tone of voice.