Case study: East Street Tales

East Street Tales is an outdoor exhibition by Documentary Photographer Ibolya Feher.  Celebrating the lives of the people behind statistics, Ibi's work is a systemic documentation of humanity in an economically deprived area of Bristol, UK.

Ibi approached hummingbird copy for help with a press release for the exhibition's crowdfunding campaign, which set out to raise £2,500 to cover the minimum cost of film processing, printing and framing.

Ibi had a press release but no one was buying into the story. So I rewrote and reformatted the release and sent it to the relevant contacts. Before long, Ibi's campaign received the coverage she'd been looking for and ultimately exceeded its funding target.

I called on hummingbird copy to edit a press release for my crowdfunding campaign because the original writing was not picked up by local press in Bristol. Jessica responded to my request straight away.

She re-wrote the press release, gave it a catchy new title and got in touch with her contacts. The new press release was instantly seen by the people that mattered and news of my campaign was published, reaching a much greater audience.

Without Jessica’s help I wouldn’t have been successful with my crowdfunding campaign.
— Ibolya Feher, Documentary Photographer








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