Case study: East Street Tales
East Street Tales is an outdoor exhibition by Documentary Photographer Ibolya Feher. Celebrating the lives of the people behind statistics, Ibi's work is a systemic documentation of humanity in an economically deprived area of Bristol, UK.
Ibi approached hummingbird copy for help with a press release for the exhibition's crowdfunding campaign, which set out to raise £2,500 to cover the minimum cost of film processing, printing and framing.
Ibi had a press release but no one was buying into the story. So I rewrote and reformatted the release and sent it to the relevant contacts. Before long, Ibi's campaign received the coverage she'd been looking for and ultimately exceeded its funding target.