Case study: east street tales

East Street Tales is an outdoor exhibition by Documentary Photographer, Ibolya Feher. Celebrating the lives of the people behind statistics, Ibi's work is a study of humanity in an economically deprived area of Bristol, UK.

Ibi approached hummingbird copy for help with a press release for the exhibition's crowdfunding campaign, which set out to raise £2,500 to cover the minimum cost of film processing, printing, and framing.

Jess rewrote and reformatted Ibi’s release, and sent it to the relevant contacts. Before long, the campaign received the coverage Ibi had been hoping for and ultimately exceeded its funding target.

Read more about East Street Tales.


I called on hummingbird copy to edit a press release for my crowdfunding campaign because the original writing was not picked up by local press in Bristol. Jessica responded to my request straight away.

She re-wrote the press release, gave it a catchy new title and got in touch with her contacts. The new press release was instantly seen by the people that mattered and news of my campaign was published, reaching a much greater audience.

Without Jessica’s help I wouldn’t have been successful with my crowdfunding campaign.
— Ibolya Feher, Documentary Photographer